The 2025 holiday season is here, and many are preparing to close another year. As we reflect, it’s a good reminder not to drift into 2026—instead, step into it with intention, clarity, and a commitment to leading the year rather than letting the year lead you. That mindset pairs naturally with another core driver of our success at Rx Medical : gratitude. Gratitude isn’t just a feeling—it’s a catalyst. When we appreciate the daily contributions of our team and the confidence our clients place in us, it continues to challenge us to innovate, support, and lead at a higher level. 2025 brought growth, challenges, and meaningful opportunities to support surgeons and healthcare providers across our family of healthcare businesses. We remain grateful for the trust our clients extend to us, the dedication of our team, and the partnerships that strengthen the work we do every day.
And now, the page turns.
2026 invites us to start fresh—with clarity, energy, and a renewed commitment to the mission that drives our organization forward: representing medical technology advancements and supporting those who deliver life-changing care in the OR and beyond. As an independent sales agent representing 40+ medical device manufacturers—including leaders like Zimmer Biomet , Orthofix , and Breg —we’re proud to equip neurosurgical and orthopedic surgeons with solutions that support better outcomes. Our sales force remains the heartbeat of that mission: extensively trained, fully invested, and focused on serving others.
I dedicated this month’s LinkedIn Leadership Blog to sharing a few reminders from our team to yours—encouragement, focus points, and practical cues to help you enter 2026 ready to grow, ready to serve, and ready to lead with purpose.
Your 2026 Jumpstart: Five Actions for a Strong Launch
1. Revisit Your “Why”
Reconnect with the core purpose behind your work. When your purpose is clear, your effort follows. A grounded “why” sets the tone for stronger decisions, better conversations, and the kind of momentum that carries you through the year.
2. Tighten Your Focus
Identify one skill, habit, or routine that would make the biggest difference in how you lead and/or show up in 2026. Improvement doesn’t always come from a massive overhaul—often it’s the disciplined, intentional adjustments that create the next level of performance.
3. Make Space for New Ideas
Medical technology moves fast, and the teams who stay curious stay ahead. Ask questions, explore emerging tools, and stay open to solutions that help you support clients more effectively. Innovation often starts with a willingness to look at familiar challenges from a new angle.
4. Strengthen Your Relationships
Surgeons, PAs, family practitioners, hospital staff—everyone counts. The stronger the relationship, the better the outcome. A quick follow-up, a check-in, or added support can shift the entire experience for those you serve. Consistency builds trust, and trust builds long-term success.
5. Start Energized. Finish Even Stronger
Kick off January with intention: sharpen product knowledge, engage in training, and lean into opportunities that elevate the value you bring to the OR. A strong start creates momentum—and momentum is what helps you finish the year even stronger than you began.
As our company steps into 2026, I’m confident in our leaders, team, partners, and the direction we’re headed. To my LinkedIn network and to our company page followers—thank you for your continued support. I encourage you to make 2026 your strongest year yet by staying curious, prepared, and committed to the work that moves you and your organization forward. Small shifts in how you show up can create big momentum in the months ahead.
Here’s to momentum, innovation, and a powerful start to the new year!
📌LEADERSHIP CHALLENGE: What habit, skill, or mindset shift will you commit to in 2026 to elevate the way you show up as a leader?
Brandon Rouse, CEO of Rx Medical, a family of healthcare businesses, leads a diverse & growing team of professionals well-versed in the challenges facing the medical field today. Headquartered in Oklahoma City, Oklahoma, Brandon’s experienced team represents various technological & innovative medical device solutions. ZB RX Medical and Rx Medical are direct distributors of Zimmer Biomet among others.